NEW theatre companies start up – and sometimes disappear – with alarming regularity, but I can’t think of any previous occasion when one was launched with quite so much razzmatazz, or with so much professionalism, and I’m not just talking about the cabaret part of the evening, of which more later.
From the moment we arrived at the hotel it was clear that nothing had been overlooked. Founders Dougie Gubbins, James Dixon-Box and Lisa Appleyard chatted to the assembled throng as we waited to go into dinner, making us all feel welcome and valued, with Press Packs handed out to those who needed them. No-one should ever overlook the importance of welcoming audiences, whether they are the paying public or a reviewer. A friendly smile and acknowledgement can make all the difference to people’s feelings about a production.